restaurant business plan guide

PlanMagic Business Guide

The introduction

  • How to use
  • Introduction
  • Marketing
  • Historic analysis
  • Financing
  • Organizational structure
  • Financial projections
  • Analysis
  • Useful tips

Marketing

  • The product mix
  • Analysis current product mix
  • Competitive research
  • Market analysis
  • Marketing goals
  • Marketing strategies
  • Operations
  • Advertising & promotion
  • Pricing and costing
  • Sales management
  • SWOT analysis

Historic analysis

  • General view
  • The market position
  • Balance sheet
  • Income statement

Organization

  • Management
  • Staff
  • Personnel analysis & expenditures
  • Administrative organization

Financials

  • Assumptions
  • Investment budget
  • Funding
  • Beginning balance sheet
  • Capital
  • Return on investment
  • Ratios
  • Loan capacity

Projections

  • Personnel plan
  • Sales forecast
  • Income statement
  • Tax accounts
  • Inventory account
  • The cash flow projection
  • The balance sheet
  • Notes to the financial statements
  • The charts
  • The time table

Analysis

  • Annual summary
  • ROA/ROE/SGR analysis
  • Break-even analysis
  • What-if analysis
  • Sensitivity analysis
  • Financial summary
  • Revenue analysis
  • Comparison analysis
  • Line of Credit (Overdraft) scenario

Useful tips

  • General tips
  • Company formation
  • Choosing a bank
  • Choosing a location
  • Choosing an accountant
  • Presenting your plan